When it comes to personal care products, effectiveness is only half the equation—the sensory experience is what makes customers fall in love. A product’s scent can evoke calm, energy, luxury, or nostalgic comfort. In fact, fragrance is often one of the top factors driving repeat purchases in skincare and haircare. However, selecting the right scent…
Solubility is a fundamental concept that every beginner formulator needs to master. Understanding the molecular behavior of your raw materials is not just about aesthetics; it is the difference between a stable, effective product and one that separates or fails to deliver results. Why Solubility Matters in Formulation ➡️ Phase Ingredients Correctly: Formulations are essentially…
The Power of Focus In today’s competitive market, it’s impossible for a single brand to appeal to everyone. Instead, successful businesses focus on a specific segment – their niche. This allows them to tailor their products, messaging, and marketing to a defined audience. What is a Niche? A niche is a specialized market segment characterized…
Creating effective and innovative formulas for skincare goes beyond just mixing ingredients. It requires a deep understanding of the science behind skin health, current trends, and a dash of creativity. Here are some key steps to guide you: 1. Deep Dive into Skin Science: Understand skin anatomy and physiology: Learn about the different layers of the…
In the competitive world of skin and hair care, where new trends emerge faster than you can say “hyaluronic acid,” building lasting customer loyalty is crucial. While discounts and promotions can attract initial purchases, it’s genuine connection and emotional engagement that keep customers coming back for more. How do you stand out in a sea…
To prevent product contamination, it is essential to know and avoid the most common sources of contamination of cosmetic products to produce well-preserved, shelf-stable products. Raw Materials: If the raw materials used in cosmetics manufacturing are heavily contaminated, the finished product will be similarly contaminated, and any preservative system present will be unnecessary. It is,…
Four formulating tips to inculcate in formulating products better suitable for the African environment and consumer. Always add an antioxidant: Adding an antioxidant to the skin and hair care products is crucial to protect skin and hair health. West Africa has a tropical climate and adding an antioxidant to the products will protect clients against…
How to calculate the quantity of emulsifier needed in a formula Emulsions are dispersions of liquid droplets in a liquid or semi-solid matrix. If the droplets consist of oil dispersed in an aqueous liquid it is oil-in-water (o/w) emulsions, and water-in-oil (w/o) emulsions are water dispersed in an oil matrix. The surfactant system stabilizes the…
